Product updates that help you do less work and get more plays.
New feature

🌍 Seamlessly Add Multi-Language Audio Tracks to Your Videos

Wistia's Product Team avatar
Shared by Wistia's Product Team • November 13, 2025

Reaching global audiences just got way easier. Now, you can add multiple audio tracks to one video so viewers can toggle languages right in the Wistia player without ever hitting pause.

✨ What’s new?

  • Add and manage audio tracks from the Customize menu
  • Label each track by language to help viewers find their preferred one fast
  • Viewers can switch languages instantly—no reloads, no restarts
  • One video ID. One set of analytics. No matter the language, so you can see all of your video engagement data in one place
  • Full API support for programmatically adding or removing tracks

Say goodbye to uploading separate videos for every language. Now, you can manage everything in one place—cleaner, faster, and way easier to track. Head to Customize → Localization on any video to start adding your audio tracks today.

See how it’s done