Product updates that help you do less work and get more plays.

Turn your folder of videos into a Channel or Playlist for all to see

Wistia's Product Team avatar
Shared by Wistia's Product Team • May 30, 2025

So you have a collection of videos to give your customers a product tutorial or maybe you have a branded series that highlights thought leaders in your space or perhaps you even have a series of webinars you’ve hosted that are available for prospects to watch on demand.

But how do you show them off in a beautiful, cohesive collection?

That’s where Channels and Playlists come in! Now it’s easier than ever to turn your folder of videos into a customizable, on-brand viewing gallery for your audience. Not only is it a better experience for your viewers, but also means better performance for you - with videos in Channels getting play rates of more than 30%!

How does it work?

  1. From your folder of choice, click the Share button in the top right corner and select either Share as Channel or Share as Playlist
  2. Add your content to an existing Channel or Playlist or create something new
  3. Choose if you want to continuously sync and publish content from your folder to the Channel or Playlist or you can opt to do a one-time sync or just sync as a draft
  4. Head over to the Channel or Playlist to set your customizations and copy the embed code or link to share

That’s it! If you’ve set your folder to sync, all new videos added to the folder will automatically add to the Channel or Playlist without any extra effort from you! Now your product tutorial, branded content, webinar series, online courses, and more are ready for your audience to watch one after the next after the next . . .