Product updates that help you do less work and get more plays.
Improvement
Host

🪑 Add users, without the upgrade

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Shared by Wistia's Product Team • November 05, 2025

Growing your team just got easier. You can now buy extra user seats without upgrading your whole plan. (Check your plan’s included users on the Plans page.)

Head to the Manage Team page to add users anytime—or invite folks to specific folders if you want more limited access.

Need more info? Check out our help center article.

New feature

🎨 Customize the color of your Channel background

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Shared by Wistia's Product Team • October 13, 2025

Wistia Channels is all about giving you control to beautifully showcase your content with your favorite branded player. Now you can take your channel to the next level with the ability to create custom background colors. That’s right - you have full control of the branded experience, back to front for your video collection.

What’s new?

Instantly apply your brand colors with one-click “Brand Dark” and “Brand Light” presets, or take full creative control by choosing any custom color to perfectly match your site’s look and feel.

How does it work?

To try it out, head to Channels and navigate to the Customize panel and then go into Channel styleColors to see your full set of options. Preview your changes in real time to find the look you want, and make your channel uniquely yours.

Head over to your channel and give this update a spin - test out the color palette and see your videos shine.

This update is available for all accounts with Channels (Pro plan and above).

Improvement

👥 Extend Group permissions to your Channels and Webinars

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Shared by Wistia's Product Team • October 09, 2025

Groups are a valuable way to manage permissions for sets of users in your Wistia account - whether you set them up by team, function, or project, they can simplify who gets access to what. Now they’re even more powerful, because you can use those same groups to determine permissions for Channels and Webinars or Events.

✨What’s new?

  • On the Manage Team page, you can now easily assign access to specific Channels and/or Live Events to Groups.
  • Groups will now show up with the Group label in the search box when you select Invite Collaborators within a Channel or Webinar.
  • Groups have the option of the Can Manage or Can View permission for Channels and Live Events, which can be updated in either the Manage Team page, or the Invite modal.

Head over to the Manage Team page of your account or go directly to a Channel or Live Event to add your Group in just a few clicks.

New feature

📁 Filtering for your folders and subfolders

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Shared by Wistia's Product Team • October 09, 2025

Your search just got a whole lot easier with new filtering controls for your folders and subfolders. We’re making it even easier to find exactly what you’re looking for, with filters for:

  • Media name
  • Media type
  • Date
  • Tags
  • Uploaded by
  • Duration
  • Origin
  • Play count

Results will automatically pull matches from both the folder and its subfolders so you don’t have to go digging to find what you need. It’s easier than ever for anyone from your team to get to the right piece of content quickly, no matter the size of your library.

Improvement

✨New features for better workflows

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Shared by Wistia's Product Team • October 06, 2025

To celebrate the start of Libra season, we’re adding a whole lot of balance and harmony to your video workflows:

  • 👂Try AI-generated audio descriptions for accessible audio that’s delivered in hours, not days—starting at just $1/minute of audio.
  • 🎥 Add webinars to Wistia Channels so folks can easily register for and watch all your webinars in one spot.
  • ✂️ Cut awkward pauses with a click, tighten up pacing, and try our revamped layout controls for quick, intuitive editing.
  • 🔌 Easily sync Wistia to your marketing tools with new step-by-step instructions and ultra secure authentication.
Improvement

🧾 Billing settings, redesigned

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Shared by Wistia's Product Team • September 24, 2025

We’ve made it easier to update and access your billing settings.

Now, instead of jumping between separate pages for invoices, payment methods, and contacts, everything lives neatly under Settings → Billing.

You’ll also notice a new Overview tab with quick actions, so the most common tasks are easier to find (like updating your card or retrying a payment.

Wistia Account owners get full access to all billing details. And your teammates (managers and users) will still see Billing in their sidebar, but with a friendly note pointing them to the right person if they need help.

👉 Head to Settings → Billing to check it out!

New feature

📺 Take your Webinars further with Wistia Channels

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Shared by Wistia's Product Team • September 16, 2025

Wistia is your home to host beautiful, engaging webinars and now it’s the place to deliver a unified, branded destination for your live and on-demand content. Our newest feature makes it easy to showcase your upcoming and on-demand events in an eye-catching Channel, so you can keep your audience engaged from one event to the next.

✨ What’s New

  • Dynamic Channels with Live and Pre-Recorded content - create a new Channel to host your webinars and recorded videos, with a dedicated section for your webinars and customized sections for pre-recorded content
  • Smart tagging for events - Automatically applied tags show which webinars are upcoming and which are on-demand so your audience knows where to start
  • Seamless audience experience - Webinars hosted in a Channel take visitors to the customized webinar registration page, complete with 1-click registration that will recognize previous attendees and keep sign-up short and sweet

❓Why It Matters

Webinars are one of the most powerful tools for lead generation. By featuring them right where your audience is already consuming content, you can boost registrations, increase engagement, and showcase your expertise — all in one place.

✅ Availability

Webinars in Channels are available for customers with an Advanced or Premium plan.

Bring your webinars front and center. Start adding them to your Channels today.

Improvement

📬 New! Notifications Digest

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Shared by Wistia's Product Team • September 09, 2025

Same updates. Fewer emails. Now, instead of separate alerts for every new comment, lead, or media added, the new Notifications Digest pulls it all together so you stay informed without the flood.

Head to your Notifications page to set your preference. Weekly digests are on by default, and daily digests are just a click away.

✨ ICYMI: We also recently introduced lead capture notifications (so you know right away when someone fills out your form). They’re super handy, but they can add up quickly, which makes the new digest option even better for keeping things calm.

Your email inbox feels lighter already.

From Wistia

😎 Closing out the summer with our hottest releases yet

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Shared by Wistia's Product Team • September 05, 2025

From a new Salesforce integration, to super-fast transcript generation, from video dubbing at scale to a refreshed app experience, our newest releases are designed to power up your video workflows while saving you the time and stress of making it all happen. Check out the full list of updates for August.

See the latest releases

Improvement

🎛️ Keep rolling, keep controlling

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Shared by Wistia's Product Team • August 28, 2025

While recording a video, you can now switch layouts and update who’s on stage without pressing pause. That means you can:

  • Add or remove people
  • Bring screen shares on and off
  • Toggle between tile and full-screen layouts

This update keeps your recordings running smoothly, even if you need to adjust who or what is on the screen. It’s a simpler, more natural way to record with your team so you can focus on the conversation, not the controls. We hope you’ll try it out.